This research project is a crucial part of your BBA program, allowing you to apply theoretical knowledge to real-world business scenarios. To successfully complete your project, here’s a structured approach:
| Week | Task |
|---|---|
| 1-2 | Conduct a literature review and finalize research objectives. |
| 3-4 | Collect primary and secondary data. |
| 5-6 | Analyze data using appropriate tools (SPSS, Excel, etc.). |
| 7 | Draft findings, conclusions, and recommendations. |
| 8 | Finalize the report and submit it on ERP. |
Follow the prescribed format as given in your ERP guidelines.
Structure: Title, Introduction, Literature Review, Methodology, Findings, Analysis, Conclusion, and References.
Ensure clarity, proper citations, and a professional tone
Collaborate with a mentor to refine your research into a paper.
Choose a relevant journal or conference for submission.
Follow standard academic writing and formatting guidelines.
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