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M.Com - Master of Commerce

As part of your Master of Commerce (M.Com) program, you are required to undertake an 8-week  research project in your chosen elective (specialization). This project provides an opportunity to  apply theoretical knowledge to real-world commerce, finance, and business environments. Below is  a structured guide to successfully completing your project.

1. Selection of Research Topic

  • Your research should align with your specialization and may focus on

1. Accounting & Finance

  • Financial Statement Analysis: Evaluating profitability & liquidity ratios of FMCG companies.
  • Corporate Taxation: Impact of GST on SME financial performance.
  • Stock Market Trends: Comparative analysis of fundamental vs. technical analysis in equity  investments.
  • Mergers & Acquisitions: Financial performance pre- and post-merger of Indian banking  institutions.
  • Cryptocurrency & Blockchain: Bitcoin’s impact on global financial markets

2.Banking & Insurance 

  • Risk Management in Banking: Analysis of non-performing assets (NPAs) in Indian banks.
  • Digital Banking Trends: The role of AI in fraud detection and prevention.
  • Life Insurance Penetration: Study on factors affecting life insurance adoption in India.
  • Microfinance Impact: Role of microfinance in rural economic development.
  1. Marketing & Consumer Behavior 
  • E-commerce & Online Shopping: Consumer perception of digital payments post-COVID-19.
  • Brand Loyalty Analysis: Effect of influencer marketing on millennial purchasing decisions.
  • Social Media Marketing: The effectiveness of Instagram & Facebook ads in customer acquisition.
  • Green Marketing: Consumer awareness and preference for sustainable brands.

4. Human Resource Management (HRM) 

  • Employee Engagement: Effect of work-from-home policies on employee productivity.
  • Performance Appraisal Systems: A comparative study of MNCs vs. SMEs.
  • Workplace Diversity: Impact of gender diversity on organizational performance.
  • Training & Development: Effectiveness of online training programs for employee skill  development.

Your research can be: 

  • Organization-Based: A case study on financial risk management in HDFC Bank.
  • Industry-Based: A study on how fintech startups are reshaping traditional banking. 

2. Research Methodology

Your project can include: 

  • Primary Data: Surveys, interviews with industry professionals, financial statement analysis.
  • Secondary Data: Research papers, industry reports, financial reports, government publications.
  • Tools & Techniques: SPSS, Excel, Python (for data analysis), financial modeling, regression  analysis

3. Project Timeline (8 Weeks Plan)

Week

1-2 

3-4 

5-6 

7 

8 

Task

Literature review & finalizing the research problem.

Data collection (surveys, interviews, financial data  analysis).

Data analysis, interpretation of results, statistical  analysis.

Report writing, discussion & recommendations.

Finalizing the research report & submitting it on ERP.

 

4. Report Submission Guidelines

  • Follow the prescribed ERP format, generally structured as: 

    1. Title Page – Project title, student details, mentor details. 
    2. Abstract – A concise summary (150-250 words). 
    3. Introduction – Research background, objectives, problem statement. 
    4. Literature Review – Summary of existing research and gaps. 
    5. Research Methodology – Data collection methods, sample size, statistical tools used.
    6. Data Analysis & Interpretation – Financial analysis, regression results, market trends.
    7. Conclusion & Future Scope – Insights, policy recommendations, industry relevance.
    8. References – APA/Harvard style citations. 

      9. Appendices (if applicable) – Questionnaires, survey responses, data tables.

5. Research Paper Publication (Optional but Recommended)

  •  Collaborate with a mentor to refine your research into a paper. 

  • Choose a relevant journal or conference for submission. 

  •  Follow standard academic writing and formatting guidelines.

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