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Other Specializations

As part of the Research Project, learners must undertake an 8-week independent study in their  Elective (Specialization). The project provides an opportunity to apply theoretical knowledge in an  industry environment and can focus on a specific organization or a general industry trend. Below is  a structured guide based on different specializations.

1. Selection of Research Topic

  • Your research should align with your specialization. Below are suggested topics for various  disciplines:

1.1 Finance & Accounting

  • Stock Market Volatility: Impact of macroeconomic factors on stock market trends.
  • Financial Risk Management: A comparative analysis of hedging strategies in banking.
  • Cryptocurrency & Blockchain: Adoption of blockchain in financial transactions.  
  • Mergers & Acquisitions: Financial performance analysis post-acquisition.
  • Corporate Taxation: Impact of GST on SMEs and their financial structure.

1.2 Marketing

  • Digital Marketing Strategies: Effectiveness of influencer marketing on brand awareness.
  • E-commerce Growth: Consumer behavior towards online shopping post-COVID-19.
  • Brand Loyalty Analysis: Factors influencing customer retention in the retail sector.
  • Social Media Marketing: Impact of Instagram and Facebook ads on purchasing decisions.
  • Consumer Psychology: Role of product packaging in influencing buying behavior.

1.3 Human Resource Management (HRM)

  • Employee Engagement: Effect of remote work on employee productivity.
  • Diversity & Inclusion: Impact of gender diversity on organizational performance.
  • Performance Appraisal Systems: Comparison of traditional vs. 360-degree appraisals.
  • Training & Development: Effectiveness of e-learning programs in skill development.
  • Workplace Stress Management: A study on stress levels among banking professionals.

1.4 Information Technology (IT) & Computer Science

  • Cloud Computing Adoption: Benefits and challenges for small businesses.

  • Cybersecurity Trends: Analyzing data breaches in the banking sector. 

  • Artificial Intelligence in Business: Role of AI in customer service automation.

  • Internet of Things (IoT): Applications of IoT in smart homes.

  • Big Data Analytics: How predictive analytics improves business decision-making.

1.5 Operations & Supply Chain Management

  • Inventory Management Optimization: Reducing costs through lean principles.  

  • Supply Chain Resilience: Impact of COVID-19 on global supply chains.

  • Logistics & Transportation: Role of AI in route optimization. 

  • Green Supply Chain Management: Adoption of sustainable practices in manufacturing.

  • Warehouse Automation: Impact of robotics on inventory control.

1.6 Entrepreneurship & Innovation

  • Startup Ecosystem: Challenges faced by Indian startups. 

  • Business Model Innovation: How fintech companies are disrupting traditional banking.

  • Crowdfunding: Effectiveness of Kickstarter campaigns for product launches.

  • Women Entrepreneurship: Growth of women-led businesses in India.

  • Social Entrepreneurship: Role of microfinance in rural development.

1.7 Economics & International Business

  • Foreign Direct Investment (FDI): Trends and challenges in India. 

  • Trade Policies & Globalization: Impact of trade wars on emerging economies.

  • Inflation & Economic Growth: Analyzing inflation trends in India. 

  • Exchange Rate Fluctuations: Effect of currency depreciation on exports.

  • Sustainable Economic Development: Role of renewable energy in economic growth.

2. Research Methodology

Your research can include: 

  • Primary Data: Surveys, interviews, case studies, financial analysis.
  • Secondary Data: Research papers, market reports, financial statements.
  • Tools & Techniques: Statistical analysis (SPSS, Excel), financial modeling, AI-based analytics.

3. Project Timeline (8 Weeks Plan)

Week

1-2 

3-4 

5-6 

7 

8 

Task

Conduct a literature review and finalize research objectives.

Collect primary and secondary data.

Analyze data using appropriate tools (SPSS, Excel, etc.).

Draft findings, conclusions, and recommendations.

Finalize the report and submit it on ERP.

4. Report Submission Guidelines

  • Ensure your research follows the prescribed ERP format, generally structured as: 

    1. Title Page – Project title, student details, mentor details. 
    2. Abstract – A concise summary (150-250 words). 
    3. Introduction – Research background, objectives, problem statement.
    4. Literature Review – Summary of existing research and gaps. 
    5. Research Methodology – Data collection methods, sample size, statistical tools used.
    6. Data Analysis & Interpretation – Findings, numerical results, graphical representation.
    7. Conclusion & Future Scope – Insights, industry relevance, policy recommendations
    8. References – APA/Harvard style citations. 

      9. Appendices (if applicable) – Questionnaires, survey responses, data tables.

5. Research Paper/Case Study Publication

  • Collaborate with a faculty mentor to refine your study into a published paper.

  • Submit to peer-reviewed journals, conferences, or industry whitepapers (Elsevier, Springer,  Wiley, Emerald Insight). 

  • Maintain academic rigor, industry relevance, and proper citation format.

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