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Choose a topic related to your specialization (Elective), which could be:
Marketing: Consumer behavior, digital marketing trends, brand management.
Finance: Investment analysis, financial risk management, capital budgeting.
Human Resources (HR): Employee engagement, performance appraisal, training & development.
Operations & Supply Chain: Process optimization, logistics, sustainability in supply chains.
Business Analytics/IT: AI in business, data-driven decision-making, cybersecurity.
A specific organization (e.g., Case study on Infosys’ HR policies).
A general industry trend (e.g., Impact of AI on financial services).
∙ Primary Data: Surveys, interviews, case studies, or experimental data.
Secondary Data: Research papers, industry reports, company records, government data.
Tools for Analysis: SPSS, Excel, Python (for analytics), financial models, SWOT, PESTLE, etc.
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Literature review & finalizing research objectives. |
Data collection (primary & secondary). |
Data analysis & interpretation. |
Drafting findings, discussion & recommendations. |
Report finalization and submission on ERP. |
Ensure the report follows the prescribed ERP format, generally structured as:
Appendices (if any) – Survey forms, interview transcripts, etc.
